A 12-Month Transformation Journey That 
Turns Restaurant Managers into
Business Leaders

This isn’t a workshop.
It’s a year-long identity shift.

Most managers were trained to 
run shifts—not lead businesses.

This 12-month journey transforms how your leaders think, act, and lead—so they stop reacting and start owning.

Designed for the real-world pressure of restaurant leadership—where turnover is high, chaos is constant, and the guest
experience can’t suffer.

You’ve built the business of your dreams.
But if your leaders can’t grow with it, your progress will stall.

DO THESE CHALLENGES
SOUND FAMILIAR?

✓ Your managers are constantly putting out fires instead of preventing them 

✓ Turnover is draining your energy—and your best people

✓ Inconsistency across locations is killing your standards

✓ Your leadership team is stressed, stretched, and burning out

✓ The next level requires leadership your team hasn’t been trained for—yet

 
Better leaders = Better results. Period.

They were promoted to manage.
But never prepared to lead.
You don’t need different people.
You need a different mindset.

The gap between these two types of leaders isn't skills—it's mindset.

MEET YOUR GUIDE:
JASON PURVIS

This program isn't led by a theorist who's never run a restaurant. It's created and delivered by someone who's been in your shoes and understands the unique
challenges of restaurant leadership.

"I've walked in your shoes as a restaurant owner and leader. I've faced the same challenges you're facing—and I've developed a proven system
to overcome them."

As a Chick-fil-A Franchise Owner for over 12 years, Jason Purvis transformed the lowest-performing location in the U.S. into one
of the top performers nationwide through operational leadership, culture transformation, and team development.

 Jason's Real-World Restaurant Leadership Results

His approach isn't theoretical—it's based on 17 years of real-world experience leading teams, developing systems, and creating
a culture of excellence in one of
the most demanding segments
of the restaurant industry.

Most restaurant leadership training focuses exclusively on operational skills—inventory management, scheduling, food safety,
and customer service procedures.

While these technical skills are necessary, they're not sufficient to create true leaders who can:

Technical training produces managers. Mindset development
creates leaders.

The Restaurant Leader's Mindset Mastery Program addresses the critical gap that most training programs miss—the underlying mindset that determines how effectively your managers apply their technical skills.

They Want to Lead. You Want to Grow.
This Program Makes Both Possible

Your leaders care. They show up. They try. But running a shift isn’t the same as running a business. This program gives them the mindset, tools, and support to rise—so
you can build a future with people you
trust to carry it forward.

A YEAR OF TRANSFORMATION:
PROGRAM CURRICULUM

Each month focuses on a specific
mindset shift that directly impacts
restaurant operations:

WHAT THIS REALLY MEANS FOR YOU,
THE OWNER/OPERATOR

✓ More Freedom - Build a team that performs without your constant supervision

✓ Fewer Crisis Calls - Leaders who solve problems independently without needing you

✓ Increased Profits - Improve operations and guest experience, driving more revenue

✓ Reduced Turnover - Leaders who create cultures people don't want to leave

✓ Peace of Mind - Know your restaurant thrives even during your absence

✓ Competitive Advantage - Innovation and excellence that stands out in your market

✓ Business Growth - Develop leaders capable of running multiple locations as you expand

FOR MULTI-UNIT OPERATORS:

✓ Location Consistency - Standardized leadership approaches across all units

✓ Smoother Expansion - Leaders ready to take on new locations as you grow

✓ Stronger Bench Strength - Internal candidates prepared for district management roles

✓ Enhanced Brand Standards - Consistent execution regardless of location

Ultimately, this program doesn't just transform your leaders—it transforms your entire business ecosystem.

Imagine your Leaders confidently running the day—solving issues before they reach you, mentoring the team, and protecting your standards—so you can focus on growth without worry.

THE LEADERSHIP DEVELOPMENT FRAMEWORK

The Restaurant Leader's Mindset Mastery Program is built on a proven four-part framework:

This framework ensures that the program delivers not just interesting ideas, but actual transformation that sticks.

The Restaurant Leader's Mindset Mastery Program is designed as a 12-month rolling program, allowing participants to join
at any time and benefit immediately.

Each month includes:

Program Flexibility:
Each seat in the program is fully transferable - if a leader leaves your organization, you can
immediately assign their seat to another leader without losing your investment.

Jason is personally active in this community, providing ongoing support between formal
sessions and ensure that no leader feels alone when implementing their
new mindsets.

This community aspect accelerates growth as leaders see what's possible through others'
experiences and build relationships that extend beyond the program.

WHO THIS PROGRAM
IS IDEAL FOR

This program is perfect for:

If you're unsure whether your situation
is a good fit, schedule a strategy call to discuss your specific challenges and goals.

PROGRAM DELIVERY FORMAT

The Restaurant Leader's Mindset Mastery Program is designed with busy restaurant professionals in mind:

This isn’t just professional development. It’s personal evolution for the leaders who
care enough to grow.

THE LEADERSHIP MULTIPLIER EFFECT

When you invest in developing just one leader, the impact ripples throughout
your entire organization:

• One transformed leader influences an average of 12-15 team members directly
• Those team members deliver better experiences to approximately 2,000 guests monthly
• Improved guest experiences lead to 22% higher check averages and 31% increase in return visits
• A single high-performing manager can reduce team turnover by up to 27%
• Operational efficiency improves by an average of 18% under skilled leadership

This multiplier effect means that for every
$1 invested in leadership development, restaurant owners see an average return of $7 in increased revenue and reduced costs.

The Restaurant Leader's Mindset Mastery Program doesn't just develop better leaders—it transforms your entire
business ecosystem.

Here’s what others have experienced under Jason’s leadership and mentorship.

Studies show that approximately 75% of employees who quit do so because of their direct manager, not the company.

Total Minimum Annual Cost:
$278,000 plus your invaluable time

By investing in developing exceptional leaders, you're not just protecting your business—you're creating more time for yourself to focus on growth instead of constantly putting out fires.

When evaluating the investment in this program, consider the measurable returns restaurant owners typically experience:

FINANCIAL RETURNS

When evaluating the investment in this program, consider the measurable returns restaurant owners typically experience:

Total First-Year ROI

Investment: $2,388 per leader ($199 × 12 months)
Typical Return: $206,550 (for a $2M restaurant with 3 managers)
ROI Percentage: 8,650%

Even if the program only delivered 10% of these typical results, your investment would still yield a dramatic return. The question
isn't whether you can afford this program—
it's whether you can afford not
to invest in your leaders.

THE RESTAURANT LEADERSHIP CRISIS:
BY THE NUMBERS

The restaurant industry is facing unprecedented leadership challenges:

• 83% of restaurant employees cite poor management as their primary reason for leaving a job
• Restaurant manager turnover averages 35% annually—costing $15,000-$30,000 per manager in replacement expenses
• 73% of restaurant managers report feeling burned out, leading to poor decision-making and team morale
• Only 12% of restaurant managers receive formal leadership training beyond operational procedures
• Restaurants with effective leadership development programs have 23% higher profit margins than those without

67% of restaurant failures can be traced
back to leadership and management
issues  rather than concept or location

As a restaurant owner, you know developing your leaders is crucial. Yet it remains one of the most neglected aspects of
restaurant operations. Why?

The Owner's Leadership Development Dilemma: Because you're being
pulled in too many directions:

• Guest complaints need your immediate attention
• Vendor issues require your negotiation skills
• Equipment breakdowns demand your decision-making
• Labor cost problems need your analysis
• Marketing initiatives require your creativity
• New menu items need your approval

With so many urgent matters demanding your time, leadership development, despite being critically important, rarely feels
urgent enough to prioritize.

The Restaurant Leader's Mindset Mastery Program solves this dilemma by providing structured, ongoing leadership development without requiring your personal time investment. Your leaders grow while
you focus on running your business.

FREQUENTLY ASKED QUESTIONS

The Restaurant Leader's Mindset Mastery Program doesn't just give your leaders
new skills—it fundamentally changes how they think about their role, your business, and their own potential.

"Leadership is not about being the best.
It's about making everyone else better."

 THE NEXT STEPS:

YOUR INVESTMENT
IN FUTURE SUCCESS

PROGRAM INVESTMENT OPTIONS:

Each seat is fully transferable to a new leader if someone leaves your restaurant, ensuring your investment is always protected.